Pro Audio Associates Cooks Up LG Ultra HD Business at Open House

Distributor Professional Audio Associates hosts 200 integrators at its 6th annual open house showcasing new LG TV line.


PAA’s Lew Freedman, with the 84-inch LG Ultra HD LED TV, says the open house is a culmination of the distributor’s fiscal year.

What started out as just a way to show local Boston-area integrators the full line of LG TVs every June has turned into a fun tradition at Professional Audio Associates. The local distributor held its sixth annual open house event for 200 integrators at its 38,000-square-foot Woburn, Mass. warehouse.

“We get the entire LG line every June so we started this just as a way to let dealers come in and see the entire lineup,” says Lew Freedman, principal at PAA. “We decided that instead of showcasing just LG, why not see it all. We get about 20 to 30 vendors each year who support this event. They send their sales team and trainers, along with regional reps. Everyone gets to interact. It helps make the dealers aware of us vs. the other guys.”

Vendors in attendance included LG, Sonos, Peerless-AV, Triad, Bose, Atlantic Technology, Proficient, Active Thermal Management, JVC, Bell’O, URC, Transformative Engineering, SpeakerCraft, Onkyo and Parasound. Freedman admits that LG, and now Sonos, are still “the big draws.”

Indeed, LG showed off its new 84-inch LED Ultra HD TV (84LM9600) with a stunning demo content that included aerial scenes of Europe, and 3D scenes of juggling. Integrators were literally sitting mesmerized by the content with a full 2160p x 3840 picture consisting of 8 million pixels. LG will be unveiling a 65- and 55-inch Ultra HD sets in August. No price points have been set yet.

This year’s open house was not marred by rain as it has been in the past few years, so attendees could enjoy the outdoor barbeque under the shade of a big tent.

For PAA, the event culminates its fiscal year at the end of June and makes it the distributors best sales month of the year annually, according to Freedman.

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Pro Audio Associates Cooks Up LG Ultra HD Business at Open House

About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.
Jun 20 13 PAA News

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